The Open edX Insights Dashboard displays an ever-growing set of analytics data gleaned from learner activity in your courses. But what to do if you have data and reporting questions that the dashboard doesn't answer? In this talk, we will provide an overview of Insights and the Analytics pipeline, discuss the data that drives it. We'll present a use case from Harvard Kennedy School for their recent contributions to Insights and the Analytics pipeline. Finally, we'll discuss best practices for designing and contributing large changes to the Open edX platform.