Sasha Norkin is vice president of marketing and communications for edX, leading edX marketing initiatives and partnerships. Prior to joining edX, Sasha was vice president of marketing at Barnes and Noble for five years, launching the NOOK digital reading brand and  responsible for all retail, channel online and off-line marketing and CRM for NOOK and digital content. Most recently, she consulted for J.K. Rowling’s Pottermore. Previously, she was a founding team member at various startups and held key management roles, including chief revenue officer at Gifts.com and vice president of strategic partnerships at AnyDay.com, which was acquired by Palm. Sasha also spent nearly two decades in higher education as an associate professor at Boston University in the College of Communication. Sasha holds a M.S. from Boston University and a B.A. from Wellesley College.